Brett Barnes
UX/UI Designer & UX Writer
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Selecting Satellite-TV Equipment

Selecting Satellite-TV Equipment

The Problem

At this point in the buying process, the user is supposed to select set-top boxes for satellite TV service.

The Issues

  • DVR service is essential to customers, and it's not even mentioned.
  • The statement, "If you're a power watcher with 5 TVs, there's a $49 one-time charge per receiver over 3." It's confusing and only applies to a tiny percentage of customers. 90% of customers only have 2-3 TVs.
  • The floating, "One-time charge: $98" in the bottom left corner only remotely makes sense if a customer has read, discerned, and applied that confusing statement, "If you're a power watcher with 5 TVs, there's a $49 one-time charge per receiver over 3."
  • The, "Why choose wireless receivers?" link is unnecessarily sitting outside the frame that discusses wireless receivers making the relationship unclear.

Selecting Satellite-TV Equipment

The Solution

I used an incrementer to let the cost build in real-time as the customer increased the number of TVs. This helps customers understand the cost in small bites.

The Highlights

  • The DVR is front and center.
  • Wireless receivers are only an option if a customer has two or more TVs, so I don't even show the wireless option until it becomes available.
  • I don't talk about the $49 one-time fee until it becomes an issue—no need to make customers read a confusing statement that doesn't even apply to them. 
  • I make it clear that the one-time fees are billed rather than due today
  • I show the relationship of each piece of equipment to the number of TVs (TV #1, TVs 2-3, etc.) for added clarity