At this point in the buying process, the user is supposed to select set-top boxes for satellite TV service.
- DVR service is essential to customers, and it's not even mentioned.
- The statement, "If you're a power watcher with 5 TVs, there's a $49 one-time charge per receiver over 3." It's confusing and only applies to a tiny percentage of customers. 90% of customers only have 2-3 TVs.
- The floating, "One-time charge: $98" in the bottom left corner only remotely makes sense if a customer has read, discerned, and applied that confusing statement, "If you're a power watcher with 5 TVs, there's a $49 one-time charge per receiver over 3."
- The, "Why choose wireless receivers?" link is unnecessarily sitting outside the frame that discusses wireless receivers making the relationship unclear.